Together we transform your company into a future-ready business.
Together we design and build your Digital Strategy and Digital Marketing.
Improve your performance by implementing OKRs and KPIs System.
It’s more than difficult. Sometimes it seems impossible. It seems to be like learning Mandarin from a book.
You leave a meeting with the digital marketing people and you feel that you are wasting money; you are not seeing results. Apart from that, you still have 18 messages waiting to be answered: A message from an angry customer and another from a strategic supplier requesting a payment due last week. But that’s not all, your partner needs help with the children and you have to take the car to the workshop because it’s making a weird sound. You start to wonder if you are doing something wrong or if you are not cut out for this.
You have limited resources, a team with many responsibilities, with little digital experience but eager to acquire the skills to help you. You know you need to focus on generating income. You know that it would be a mistake to continue making efforts without the appropriate skills and experience.
If only you could start to see results …
If only you could get help from someone with a strategic, commercial profile and a digital mind who can help you implement your e-commerce and a digital ecosystem to delight your client and strategically complement your business.
You are not alone…
At Digittant, we help small businesses develop and accelerate their digital capabilities so that they can differentiate themselves from their competition and help their businesses grow.
I started my first business when I was 23 years old when I had just received my bachelor’s in Economics from one of the best universities in my country and I went broke.
Since then, I became obsessed with learning best practices in business management, I specialized in Small and Medium Business Management, got an MBA, and dedicated my professional life to helping hundreds of small and medium-sized businesses grow.
When I started my business, I was very excited, but after three years growth slowed down.
Every day it was more difficult to get new customers, and profits were shrinking as I had to lower prices in order to be competitive. At the same time, my accounts receivable were taking longer and longer to be paid, my employees’ performance was declining and in the end I was borrowing money at high interest rates to support myself. I finally went broke. From an early age I learned firsthand the hardest lessons of entrepreneurship that I want to share with you.
I had the wonderful opportunity to work in companies like Coca-Cola and Auteco, the largest motorcycle assembler in Colombia. There I learned and understood the formulas that large companies use to overcome growth obstacles. My job over the last 15 years has been to help hundreds of supermarkets, restaurants, dealerships, apparel stores, and many other small businesses, to sell more. The results make me proud.
That is why I founded Digittant. This is why we are so excited to help you (and I hope you are too)! We believe that entrepreneurs are heroes. Now: why single-handedly carry the responsibility of a business? Why stagnate? Or worse, risk bankruptcy like I did at 23?
Will you give us the privilege of accompanying you?
At Digittant we know that you work tirelessly to realize your dream of having a profitable and successful company. Do you want to enter the world of e-commerce, for your company to grow, be more competitive, produce more profits, and thus be able to live more peacefully?
The problem is that you need a guide to remove obstacles in a world where every day there is more and more competition moving fast. This worries you, and you wonder how other entrepreneurs succeed and you do not. You do not know who to ask for help.
We believe that the Internet should be for everyone, that entrepreneurs are heroes, and that no one should have to bear this responsibility without help.
We understand what it is to feel overwhelmed, with limited resources, full of work, but at the same time with the feeling of not knowing what to do to grow. This is why at Digittant, we put at your disposal more than 15 years of experience helping companies of all sizes increase their sales and prosper in the new digital world.
We’ll help you build the capabilities needed to remove obstacles.
We begin by establishing an adequate Team Meeting Rhythm to manage the digital strategy, in order to focus on results and align the team.
We build an Organizational Plan and a detailed RACI Matrix to clarify roles, responsibilities, and relationships in the digital strategy management.
We segment and understand your customers through Buyer Personas so that we communicate with them appropriately.
We develop a persuasive Unique Selling Proposition that eliminates the risk perceived by your clients so that they prefer you and you can differentiate yourself from your competitors.
We identify the points of contact with your brand in a Customer Journey Map and define channels to understand expectations and optimize the experience.
We will organize a Digital Assets Map to identify improvement opportunities in Software stack and Integrations.
We design the Digital Strategy, an evolving written plan that establishes your company’s vision, mission and values, short- and long-term goals, and KPIs to measure progress so your team moves in alignment.
We create a Digital Road Map, a step-by-step process that allows us to execute the digital strategy in a coherent way.
We implement a system to measure and report KPIs of the digital strategy so that everyone knows how they contribute to the business.
We develop and follow a measurable Digital Marketing Plan to generate more prospects and increase your sales.
We implement an automated Digital Sales Process to generate results, with business scripts, performance monitoring, and activity management with a CRM.
We put together a reliable Budget and Financial Model that foresees the expenses required by the Digital Strategy and identifies your working capital needs.
They trusted us with their dreams
We become a valuable member on your team
We don’t play from the sidelines, we also get our hands dirty. If we are going to introduce new software, we help you implement it. If we need third-party developers, we recommend vendors. If we are analyzing data, we will share ideas.
The goal is to save you time, money, effort, and trouble. We prefer effective meetings.
In the long term, it’s about you building the capabilities you need so you manage the digital strategy without us. This involves implementing processes, technology, and hiring people or third parties to take over your marketing and management processes. Our job is to provide support and guidance at all times.